The process of prioritization is taking the top success factors and breaking them down into individual tasks a user would need to complete, and then prioritizing those tasks by importance and frequency. After completing the task analysis we were then able to identify the three most important tasks for each persona to make sure these would be included in the final product. The task analysis pairs very well with the success factors step of the design process because together they provide the framework of the most important goals that our design must accomplish.